Outdoor advertising presents unique advantages in a world of clicks, shares, likes & page-views often overwhelming consumers to “opt-in” or actively choose whether to participate.
Affluent consumers with significant disposable income account for more than 44% of American households spending upwards of 70% of their time away from home.
Incorporating traditional or digital outdoor marketing into your social & mobile media portfolio can increase consumer reach by effectively immersing desired audience.
Board Types
Digital | Painted | Adhesive Vinyl | Flex Vinyl
Static Billboards
Painted – Painted billboards should not be used for detailed designs, but, since they usually last for one to three years, they are great for advertisers with a long-term contract on the same location.
Adhesive Vinyl – Adhesive vinyl billboards are also best for long-term contracts since they cannot be moved, and these billboards can have more complicated designs.
Flex Vinyl – Flex vinyl billboards can have complicated designs and have the added bonus of being very easy to move, so if you want to rotate your advertisement to various locations, this is a great option.
LED – Digital billboards (made up of thousands of LEDs) change between multiple images. This means that one advertiser can display multiple products or services, or multiple advertisers can use the same space.
Allow advertisers to change their sales pitches instantly, with the click of a computer mouse, from hundreds of miles away.
Helping you connect with your ideal customer & grow your brand through social media and search engine marketing!
Display Marketing
Reach your customers using image-based ads with display marketing. Display marketing allow you to target a custom audience in a relevant location with animated Display (banner) advertising in the open web.The types of targeting BASS Digital Media uses are found below.
ADVANTAGES: Rich Media, High Frequency, Call-to-action
TARGETING AVAILABLE
Geographic Targeting: Ads are served to a custom geography with zip code level targeting.
Demographic Targeting: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Interest Targeting: Ads can be served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Keyword targeting: Ads are served to users who are viewing content that contains relevant keywords.
Retargeting: Ads are served to users who have visited the website in the past 30 days. A tracking tag/pixel is required.
Target social media users browsing content on Facebook, Messenger, and lnstagram using first-party demographic targeting in a relevant location.
ADVANTAGES: Traffic, Reach, Video Views
TARGETING AVAILABLE
Geographic Targeting: Ads are served to a custom geography with zip code level targeting.
Demographics/Interest: Serve ads to an audience who fits the desired demographics and declared interests via first-party data.
Retargeting: Serve ads to users who visited the advertiser’s website. (A tracking tag/pixel is required to be placed on the advertiser’s website.) Facebook page retargeting is also available.
Target a custom audience in a relevant location with video advertising on various websites & apps.
ADVANTAGES: Video + Relevancy, Non-Skippable, Call-to-action
TARGETING AVAILABLE
Geographic Targeting: Ads are served to a custom geography with zip code level targeting.
Demographic Targeting: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Interest Targeting: Ads can be served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Keyword targeting: Ads are served to users who are viewing content that contains relevant keywords.
Retargeting: Ads are served to users who have visited the website in the past 30 days. A tracking tag/pixel is required.
Ads are served to a custom geography with zip code level targeting. Target a streaming audience listening to audio content in a relevant location.
ADVANTAGES: Non-skippable, Broaden Your Reach
TARGETING AVAILABLE
Geography: Ads are served to a custom geography with zip code level targeting.
Website Retargeting: Ads are served to users who visited the advertiser’s website. (A tracking tag/pixel is required to be placed on the advertiser’s website.)
When it comes to advertising and attention-catching billboards, we’re your people.
Allowing both local and national businesses to advertise to commuters in various locations!
